Greater Rochester Enterprise, an economic development organization dedicated to the revitalization of the Rochester regional economy, is pleased to announce that it has garnered two awards from the New York State Economic Development Council.
GRE received a Best of Class Award — equivalent to first place — for its recently released brochure on the Rochester Region's food and beverage industry. With more than 100 food and beverage manufacturers in the area, GRE recognized that this industry is a significant asset that needed promotion. The four-color brochure includes location-quotient statistics and information on leading local industry employers and research and development centers. The brochure is used in GRE's outreach efforts to help attract companies to the region.
GRE also received a Certificate of Excellence Award for its four-color advertisement promoting the Rochester Region's recent success in attracting pasta-maker Barilla America to Avon, Livingston County. The ad also touted our regional assets, including shovel-ready sites, exceptional workforce, and proximity to key markets.
The brochure and ad were judged on their overall creativity and impact; copy and clarity; appropriateness of message; as well as presentation, design and layout.
"These awards recognize the quality and effectiveness of GRE's efforts in marketing the Rochester Region for corporate relocation and expansion," said Dennis M. Mullen, interim President and CEO of Greater Rochester Enterprise. "They also underscore the importance of leveraging Barilla's decision as a way to help grow our regional economy."
The brochure and ad, which can be viewed at http://www.rochesterbiz.com/GRE/Publications.aspx,were developed by GRE in conjunction with Perinton-based Dixon Schwabl Advertising (DSA).
Greater Rochester Enterprise (GRE) is a public-private partnership established to professionally market the Rochester metropolitan region as a competitive, high-profile place for business location and growth. Its efforts support business attraction and expansion, as well as entrepreneurship and innovation. GRE collaborates with businesses, universities, not-for-profit organizations and government leaders to ensure a unified approach to regional economic development. For more information, please go to www.RochesterBiz.com.
For additional information contact:
Staci Henning, Director, Marketing and Public Relations
Greater Rochester Enterprise
Megan Connor Murphy, PR Manager
Dixon Schwabl Advertising