Greater Rochester Enterprise (GRE), an economic development organization dedicated to job creation in the Rochester Region, today announced that it has contracted with SIT (Systematic Inventive Thinking), a business consulting group based in Tel Aviv, Israel, to build awareness of the Rochester Region among companies looking to open or expand operations in the United States.
Under the contract, SIT will identify and target firms in Israel in core industries, including biotechnology, optics and imaging, and security, among others. SIT will work with GRE in encouraging these companies to participate in business-attraction visits to the Rochester Region.
SIT will also begin identifying prospective companies in core industries in Germany, Holland, Sweden and other countries where it currently operates.
In addition, SIT will assist with logistics and preparations for GRE's visit to Israel, Nov. 6-11. During a mission trip to Tel Aviv and Jerusalem, Rochester-area leaders will be meeting with Israeli companies considering operations in the U.S.; venture capitalists interested in investing in high-tech start-up companies; and Israeli businesses seeking mutually beneficial partnerships with U.S. firms.
Several Rochester-area business, community and political leaders, including Monroe County Executive Maggie Brooks and New York State Senator Joseph Robach, are expected to participate in the trip.
County Executive Maggie Brooks said: "I recently named Greater Rochester Enterprise as the lead economic development organization and marketer for Monroe County. As County Executive, I am delighted to support our county's lead economic development organization in its mission trip to Israel. This is exactly the kind of opportunity that Monroe County and the entire Rochester Region should be pursuing, and I am proud to be a part of it."
"I am thrilled to be participating in this important mission trip to Israel," said State Senator Joseph Robach, who secured $100,000 in state funding to support this event. "As a proud supporter of GRE and its outreach efforts, I look forward to meeting with leaders in Tel Aviv and Jerusalem, strengthening the bonds between Rochester and Israel for us and future generations."
The mission trip to Israel builds on the success of two previous business-attraction visits in Rochester.
"More than 30 Israeli companies visited Rochester this year as part of our region's business-attraction efforts," said Michael A. Finney, President and CEO of Greater Rochester Enterprise. "This trip is designed to build on the existing relationship, while assisting Israel-based companies in establishing operations in Rochester. I am confident this trip will prove beneficial to achieving our objectives and solidifying Rochester's relationship with Israel for many years to come."
As part of the February and June business-attraction visits, GRE and SIT set up individual business meetings for 32 Israeli companies with more than 100 Rochester-area firms.
"SIT is once again delighted to work with leaders in the Rochester Region," said Idit Biton, CEO of SIT Israel. "Rochester is a warm and hospitable community, and a great place to do business. Israeli companies looking to open operations in the United States would be smart to consider Rochester."
Systematic Inventive Thinking is both the name of a company and the innovative method it develops for enhancing innovation and creativity across organizations. SIT Ltd. is a privately owned company headquartered in Tel Aviv that has run projects worldwide either directly out of Israel or through a variety of local strategic partners for almost a decade.
Greater Rochester Enterprise (GRE) is a public-private partnership established to professionally market the Rochester metropolitan region as a competitive, high-profile place for business location and growth. GRE will collaborate with business, academia, not-for-profit organizations and government to ensure a unified approach to regional economic development efforts.