Greater Rochester Enterprise (GRE) is accepting applications for its newly expanded Economic Gardening program, which aims to foster business growth across the greater Rochester, New York, region. To date, 93 companies have participated in the program, creating 540 jobs in the Greater Rochester region.
The program, which now welcomes submissions from companies throughout the nine-county region, is the only one of its kind in New York state. It is designed to provide local companies with free, strategic research focused on improving sales and marketing efforts to support revenue growth. Qualified businesses are encouraged to apply online at rochesterbiz.com/gardening.
“Companies already located right here in our region will drive at least 80 percent of our economic growth,” GRE President & CEO Mark S. Peterson said. “That’s why we support promising businesses with our Economic Gardening program, which provides the resources they need to achieve their fullest potential and create new jobs.”
“Economic Gardening represents a new way of thinking about supporting companies poised for expansion, helping them drive innovation and growth in the Greater Rochester region,” he added.
To participate, companies must be for-profit and privately held, headquartered and operating in the Greater Rochester region, generate between $1 million and $50 million in annual revenue, employ 10-99 employees, demonstrate growth in employment and/or revenue for at least two of the past five years, and provide products or services to markets outside of Rochester.
If selected, companies will work with a strategic research team to develop a plan to further accelerate their success. Research teams are provided by the Edward Lowe Foundation, a national nonprofit organization dedicated to supporting entrepreneurship. Teams will perform focused research to help companies:
- Identify qualified sales leads and tap into new and growing markets
- Leverage social media to connect with customers
- Improve online marketing efforts with search engine optimization and website analysis
- Analyze employee temperament to build strong management teams
Local companies that have taken advantage of GRE’s Economic Gardening program are encouraging others to pursue the opportunity. According to Optics Technology Inc., “The process was efficient, the team delivered great information, and this provided us with a better focus and direction for marketing efforts. We would recommend this program to everyone except for our competitors.” Electronics and Innovations LTD. agreed, saying, “We wish we had this information 10 years ago; things would be different.”
The program is offered at no charge to participating companies. Greater Rochester Enterprise, the Max and Marian Farash Charitable Foundation and Empire State Development are covering all program costs.