Some 7 million passengers boarding US Airways flights during July will be greeted with an in-flight magazine featuring an extensive profile of the Rochester Region.
The July edition of US Airways Magazine, featuring "Profile: Rochester," a 70-page article highlighting our region's business and industry, cultural offerings and tourist attractions began appearing this week aboard the carrier's 4,386 daily flights serving 200 cities in 36 countries.
July is the airline's busiest month, so the article on Rochester – which include stories on such things as the Rochester Public Market, Garth Fagan Dance and artist Wendell Castle as well as profiles of our universities and the region's burgeoning optics, biomedical, health care, alternative energy and food industries – will be seen by a vast audience.
"This profile reinforces that our community is one of the best places in America to live, visit and do business," said Monroe County Executive Maggie Brooks. "From our innovative companies and highly skilled workforce, to our nationally ranked colleges and universities, to our leading arts and cultural institutions, our region is on the map. This will certainly be a very powerful marketing and economic development tool for us as we move forward."
"I am honored by US Airways' Profile on Rochester. We are a community that is on the cutting edge of technology with a rich history of entrepreneurship," said Rochester Mayor Robert Duffy. "The article showcases our growing list of cultural attractions, our heritage and ongoing revitalization. It is a tremendous economic development tool that shows why we are ranked the 6th Best Place to Live in America."
Dennis M. Mullen, president and CEO of Greater Rochester Enterprise, said the article will greatly assist his organization's efforts "to get the word out that the Rochester Region is a fabulous place. This profile is a great way to continue the momentum generated by so many great local organizations. This will bolster our economic development efforts for not only tourism, but business development as well."
Magazine editors said the Rochester feature differs from their typical community profile, a regular feature in the monthly airline magazine, which normally focuses on a region's tourism and lifestyle. While "Profile: Rochester" does pay homage to the region's many cultural and quality-of-life offerings, such as our parks and museums and the Erie Canal, it also offers includes an in-depth look at economic development and the region's employers.
"This article is exactly what the business community needed – a chance to showcase on an international level the many successful enterprises already here as well as the emerging industries that are our future," said Sandra A. Parker, president and CEO of the Rochester Business Alliance. "We're particularly proud to see so many Rochester Business Alliance members highlighted on these pages."
"Exposure like this is invaluable to the Rochester community. For VisitRochester, it means that millions of people will be reading about our cultural institutions, family attractions and our quality of life. It's good for the visitor industry and for our meeting and convention business," said Ed Hall, president and CEO of VisitRochester. "The article highlights what we've been saying all along---Rochester is Made for living... and for business...and for play."
The US Airways Magazine featuring Profile: Rochester is available only in-flight, but the article is on the magazine's web site at http://www.usairwaysmag.com/2007_07/profiles.php