Rochester, N.Y., June 26, 2008: A coalition of civic, elected and business leaders today launched WeROC, a community-wide campaign aimed at building a stronger sense of pride in the Greater Rochester Region by Rochesterians. The campaign touts the many reasons why Rochester is a great place in which to live and do business.
The campaign will be seen throughout the community at various venues including Frontier Field, festivals and events. WeROC takes a fresh, humorous and sometimes irreverent look at all the regional assets the Greater Rochester, N.Y., Region has to offer. From high-ranking schools and world-class universities to "890,000 patents and almost as many festivals," Rochester has much to promote.
"The Rochester Region has tremendous assets," said Dennis M. Mullen, CEO and President of Greater Rochester Enterprise. "We have been telling our story to and impressing business leaders across the country for years. This campaign is an additional competitive weapon we can use when attracting businesses to the region," added Mullen.
WeROC was spurred to action by initial investors Eastman Kodak Company and Partners and Napier Advertising. That core team grew to a robust coalition of companies, including those with a long-term Rochester presence, such as Bausch and Lomb, Xerox, Excellus and Kodak; as well as companies symbolizing Rochester's resurgence, including Paychex and PAETEC.
"Kodak is proud to be a founding sponsor of WeROC. Rochester is a great place to live, work and do business and WeROC is a great way to bring the entire community together to celebrate all that we have to offer," said Jeffrey Hayzlett, Kodak's Chief Business Development Officer and Vice President. "I've lived in different cities and moved to Rochester two years ago and immediately fell in love with this place. WeROC reminds us that we are all community ambassadors and have an important role to play in promoting our region."
The WeROC campaign has been coordinated with the Partnership for a Greater Rochester, which consists of the County of Monroe, City of Rochester, Visit Rochester, Rochester Business Alliance and Greater Rochester Enterprise. The Entercom Marketing Results Group, WROC-TV and the Democrat and Chronicle have provided tremendous support of the WeROC campaign as well.
"We have much to be proud of in Monroe County, including a healthy local economy and quality of life that is second to none." said Monroe County Executive Maggie Brooks. "As we have become decreasingly dependent on large corporations and have transitioned to a community thriving on small to mid-sized business, we understand the importance of attracting and retaining these businesses in order to keep jobs in our community and protect our quality of life. This campaign will help further our community's success by spreading the word that the Rochester Region truly is a great place to live, work and raise a family."
"This campaign is really easy for me to support," said Mayor Robert J. Duffy. "I love Rochester. It's so important for people to take pride in where they live and when you live here, there's a lot to be proud of. Rochester is the best mid-sized city in the U.S and one of the best places to live anywhere. I want to thank everyone who collaborated on this effort for reminding us of how great our quality of life is."
The WeROC campaign touts such proof points as:
· #6 – A recent independent study named Rochester the 6th best place to live in the U.S.A. (Take that Boston, NYC, and L.A.)
· 19 minutes – Our average commute time (Eat your heart out, Atlanta)
· 41% – Houses in Rochester are 41% more affordable than the national average (You can afford HBO and Showtime)
· 100 – Wineries within a half-hour drive from Rochester. Cheers!
· 890,000 – The number of patents registered by your fellow Rochesterians (and counting!)
· 4 – The number of Rochester companies in Fortune's top 500.
· Top 5% – We have 12 schools in the nation's top 5%. (Bright people = bright future)
WeROC highlights the Rochester Region's assets through headlines such as:
· If You're Trash Talkin' Rochester, You Better Be Ordering a Garbage Plate
· Those Who Say Wine Country Only Exists in California Can Put a Cork In It
· When Nature Gets Feisty, We Measure It With a Ruler, Not a Richter Scale
· Rochester is White Hot
· 890,000 Patents and Almost as Many Festivals
"We see so much promise in the Rochester community that we felt compelled to express ourselves openly and create new alliances that share this passion," said Sharon Napier, President and CEO of Partners + Napier. "For us, it's clearly the right thing to do and it's the right time to do it. We see this as a massive gift to our great community," added Napier.
The WeROC partners include:
· Bausch and Lomb
· Xerox Corporation
· Wegmans Food Markets
· Excellus BlueCross BlueShield
· Eastman Kodak Company
· Paychex, Inc.
· Constellation Brands, Inc.
· Rochester Institute of Technology
· University of Rochester
· Entercom Marketing Results Group
· Lamar Outdoor Advertising
· Tipping Point Media
· Rochester Democrat and Chronicle
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